Tuesday, February 18, 2020

Guerilla marketing


Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. 

Towels serve as not-so-subtle warnings to sun soakers tanning on the beach. 

This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience. 

Guerrilla marketing campaign for King Kong 3D. 

This ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion. I would have thought it would scare the bejesus out of [people and might even cause accidents. 

Pedestrian crossings are an urban structure often used by guerrilla marketers. In this example, Mr. Clean shows off his cleaning power on a [pedestrian crossing. 

Beau Rivage Resort Casino, Mississippi, uses airport baggage belts to capture users’ attention as they wait for their luggage. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. 

Repurposing a door handle - Tyskie beer turns a regular door handle into a beer stein handle and a call for a cold brew. 

Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. 

The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city. 

This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant tomato sauce/ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries. I don’t know about you but squeezing pretend blood from a dismembered leg would turn me off my meal. 

Promotion in China against air pollution, the copy on the ‘balloon’ reads “Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.” 

A marketing campaign by paper towel company Bounty, which promoted cleaning of spilled giant cups of coffee and melting ice creams on the footpaths of New York. 

More examples:

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