Tuesday, August 2, 2011

TV Ads: The Good, The Bad and The Ugly


There’s an old adage that has been attributed to various people, most commonly to P T Barnum: “I don’t care what you say about me as long as you spell my name right.”  Likewise the adage “Any publicity is good publicity” has been attributed to various persons, but it was definitely Shakespeare who said that “A rose by any other name would smell as sweet.”

But would it?

The current crop of pork ads leave me cold.  The ads rely on the term "pork" also being a colloquialism for sexual activity and thereby make the viewers participants in school boy sniggering.  One such ad shows a chap discussing his new relationship with three women, one woman suggesting that “it’s high time you porked her”, another adding “and we want to come too”.  Still another ad has a woman describing how her husband is affectionate again now that she has porked him.

See some of the ads at:
I would definitely not be tempted to buy pork by these ads and would actually find them a turnoff for the product.
Which brings me to my Number 1 favourite ad.
I have previously mentioned that country and western songs tell a story in 3 minutes with not only a beginning, middle and end but also a life lesson.
My #1 ad also tells a story and does so in a lot less time, it’s an ad that I never tire of watching.  The knowing look on the old man’s face near the end of the ad is delightful. . .

See the ad, which is for New South Wales State Lotteries, at:
Some other favourites, including some oldies:

Mainland Cheese:
Bond’s Invisitail (with Rupert Murdoch’s daughter in law):
John West (“Look, an eagle”):
And my wife’s favourite. . .

Sorbent (train robbers):
To use the punchline of an old joke:  it’s a lot better than pork, isn’t it.

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