Saturday, March 7, 2020

More about Council logos

What is it with Councils and logos? 
Having only just railed against the newly adopted (and expensive) logo of the Inner West Council, I became aware from a document received from Burwood Council that it also has a dopey logo. 

A revisit . . . 


The Inner West Council is a local government area comprising 35 square kilometres (14 sq mi) and was formed on 12 May 2016 by the forced merger by the State Government of the former Ashfield, Leichhardt, and Marrickville Councils. The population was 182,043 according to the 2016 census. 

This above is the Council’s new logo, which appears on its official documnents, letters etc.  This is the logo on its Facebook page: 



The Council of the Municipality of Burwood is an inner west local government area covering the suburbs of Burwood, Burwood Heights, Enfield and Enfield South, and parts of Croydon, Croydon Park and Strathfield. At the 2016 census, there were 36,809 people in the Burwood local government area. It adjoins the Inner West Council area.

The Burwood Council logo.

As depicted on the Council’s Facebook page 

Someone I know commented that it looks like a pregnant woman with large boobs viewed side on.

From the Council’s website: 
Tuesday, 03 September 2019 4:10PM

An exciting new look for Burwood

Council has a new brand identity, designed to reflect the changes which have made it a vibrant and multicultural destination while retaining its heritage.

Council will roll out the new brand identity, which will better promote the area’s attractions and benefits as well as guide the Council in serving residents.

Residents’ input guided the design. Feedback included that the area had grown to become a vibrant, dynamic, more diverse one, and a visitor destination and that the previous identity no longer reflects the area.

The new logo design, based on the letter `B’, is divided into six parts for the suburbs of the area: Burwood, Burwood Heights, Croydon, Croydon Park, Enfield and Strathfield. Residents’ priorities are represented by the colour scheme: harmony and friendship (pink), trust and stability (light blue), creativity and vibrancy (orange), heritage and heart (red), the natural environment (green) and energy and optimism (yellow). Traditional typeface has been used in keeping with the commitment to heritage.

Mayor John Faker, a resident who grew up in the area, was pleased to see a contemporary identity which reflected modern Burwood. “I am proud we have created something inspiring that is built on the shared vision of the community and Council,” he said. “This dynamic result will serve us well into the future.” The previous ‘Municipality of Burwood’ logo was designed in 1936.  
In case you’re wondering, this was the previous logo dating from 1936: 


The Council Crest

The Burwood Council crest originated in 1936 when Council held a competition to select a design for a municipal emblem. Twenty-six entries were received and the design submitted by A. Wade was awarded the prize of five pounds.

As this design did not quite meet Council’s specifications, the then Mayor, Alderman F H Reed, suggested a combination of the winning design and another design submitted by W J Swan. This composite design was completed by Mr Swan and was eventually adopted as the common seal of the Council on 20 July 1936.

As shown below, the crest embodies a view of Burwood Farm (the original land grant to Captain Thomas Rowley) from which the Council takes its name. The torch at the top of e crest represents progress and the growth and continued prosperity of the area. The war memorial arch, erected in Burwood Park on a portion of the original land grant to Captain Rowley is of historical importance as an impressive, though grim reminder of World War I, which directly and indirectly affected the life of every Burwood citizen of the time.

The emblem also indicates the date of the original incorporation of the Council – 1874.

 What do you guys think?

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